Driving the business forward

Powerful PR has a definite impact on business success. To earn understanding and goodwill is the basic achievement of good PR – but that’s not enough. Managing reputation and relationships must have an obvious effect. The power of PR, if handled by proficient professionals, drives the business forward.

Therefore, our courses answer the simple question: How to win clients and how to keep them? The word “clients” may be replaced by supporters, voters, stakeholders.

 

Our Methods

To provide PR executives with an understanding of what really works we build on the decades-long practice of the IPRAC experts. They are experienced in all disciplines of public relations. They have proven track records of consulting companies, governments, non-profit associations and other organizations. And they are sharing their knowledge and know-how with the participants of our courses.

The guiding idea of IPRAC courses is a well-balanced yet powerful mix of knowledge and know-how. Bridging the gap between theory and practice – that is what makes our trainings easy to convert into day-to-day PR business.

Interactive lessons involve each participant in hands-on work. With adequate background in communications theory, students are able to analyze real life cases and to develop solutions, on their own, supervised and coached by the IPRAC experts.

In general, IPRAC seminars are held in English. In most cases translation aid by Chinese native speakers is available.