Crisis Training

Crisis versus Problem

Not every problem is a crisis. A problem is a management task solved within a planned time frame or deliberately ignored if no immediate solution is at hand. All companies and organizations have problems. In fact, problem solving usually absorbs much of management’s time, and a corporation’s many bureaucratic systems and procedures are specifically developed so that the problem can be solved in an orderly and timely way.

A crisis is a situation, which bears the danger to inflict severe damage to the company (image); its employees or its constituencies. It is a situation that causes an organization to behave in a dysfunctional manner. Everything stops until there is resolution. The crisis overwhelms an organization’s ability to conduct business in an orderly fashion.  That is a situation in which the organization has to devote inordinate resources – particularly the number and seniority of staff – to attempt to bring things back to normal.

Crises cost money. Not talking about the loss in trust and image. Key objective must be to avoid such situations through modern preparedness planning. But crisis happens. The negative impact of a crisis is directly related to the ability to handle the issue. The damage must be limited, and trust and image restored.

IPRAC is offering crisis communication training packages, preparedness planning products and support in managing the crisis.