Our Courses
Whether the courses concentrate on corporate or on marketing communications, on issues management or on public affairs – the guiding principle is to prepare our students to best comply with the challenges of their careers.
Our curricula are designed to provide a comprehensive range of PR skills meeting the needs of PR beginners as well as those of experienced practitioners who wish to update and improve.
- Level “A” courses address all requirements of knowledge and practical skills for day-to-day PR work – from basics to more advanced communication techniques following international best practice.
- Level “B” courses are suitable for PR executives who are in a team leading position and responsible for achieving business goals. Lessons focus on in-depth knowledge of strategic planning and include motivational and creative techniques.
- Level “C” courses concentrate on specific subjects needing more thorough and sophisticated understanding of modern PR, of its theoretical foundation and its methods.