Consulting and coaching for better results

IPRAC consultancy is a team of international, trained PR practitioners with a long standing experience in all areas of communications as well as agency management. We are based in Beijing with European offices in Frankfurt/Germany and Brussels/Belgium. We support Chinese corporations establishing presences in Europe and we assist European firms on their way to China.

We understand ourselves as communication coaches, a coaching function primarily focused at top management within our clients. Our services include such activities as company positioning, the development of communication strategies and messages as well as specific projects such as training company spokespersons to face the media in difficult situations. We train in-house PR staff to better understand and execute national and international coordinated PR campaigns, select the right agency to deal with it and help to supervise their efforts and evaluate the impact of their work.

Our objective is to support company management in dealing professionally with all communication issues and qualify in-house PR staff to achieve better outcomes in their day to day work. By supporting our clients to gain a better insight and understand the power of communications we want them to see better results at the end of the day, image-wise as well as commercially.

We strive for better and sustainable results.